This blog covers blogging, content marketing, what makes them different, and which you may need!
Marketing is no longer a 30-second spot on TV and a flier hanging on your doorknob. It has evolved, and the ways it has evolved have been drastic and rapid.
With the emergence of the web and social media, we have almost gone back in time.
Back to the time when your neighbor’s local shop was the better option over the supermarket because you knew he provided good quality, and you had built a relationship with him.
It’s amazing what that can do. A relationship. Such a great concept that has been lost in time.
Now, you may no longer meet your customers face to face, but you do have an incredible opportunity to speak with them and grow a relationship over the wonderful worldwide web (yes, the Internet).
This point is preached all of the time, and there’s a reason it’s repeated so often—no one listens!
People, get online and chat with your customers. Cheer them on through social media when they have accomplished something huge, write pertinent blogs that help your customer, and then when they comment on that blog, respond. Always respond.
The opportunities are there, and if you believe they are not, make them happen. This is no longer the world of: Who has the flashiest site and the best commercials? It is now: Who do I trust and whose core values align with my own?
Whether you like the old ways or the new, one thing is for sure, you have to keep up! If you don’t focus on building relationships with your customers, you are going to lose out. We have seen it time and time again with huge brands that were seemingly untouchable just a few years ago closing their doors.
These giants never built trust with their customers. They never helped them, and they never had a community of brand advocates.
The little guy can and will win in 2017…if you step up your game.