The Best Way To Leverage Your Brand On Social Media

Author: Jana Devan
June 22, 2017 • 4 minute read

The Best (And Most Fun) Way To Leverage Your Brand On Social Media

Social media marketing is not brain surgery, but it does take time. There are too many businesses that post to their accounts once in a blue moon and then never come back to schedule more posts or to check to see how the post is performing. Well, these businesses need to take a class in consistency!

With a great scheduling tool and just 10-20 minutes a day, you can take your social media marketing from zero to hero—and we are going to tell you how!

Be Social

I always ask fellow marketers for their one piece of marketing advice when I speak with them. Just a few months ago I was told, “Treat people how you want to be treated.”

This golden rule is not only wonderful for your personal life, but for social media as well. If you see someone crushing their fitness goals online and your brand revolves around fitness, let them know you are rooting for them and cheering them on! If you see other marketers who are getting great results, ask them how they did it and let them know they are an inspiration to you!

Social media is meant to be social. Let’s all work together to keep it that way.

We could honestly stop here. Be social. Stay social. There are multiple ways for you to remain social and active even if you do not have much engagement on your posts. If this is an area that stumps you, read on!

Twitter Search

If you are on Twitter and find that not many people tag your handle, you can always utilize the search bar to have mini discussions with people who maybe mentioned your brand without tagging (check this by typing your brand name without the @). Or if your brand is new, you can search topics you are an expert on and insert yourself into relevant conversations!

Let’s say you own a roofing business: You could type “roof” into the search bar, apply a location to your search filters, and start a conversation with people in your area who are having roof problems! It’s so simple, and a great way for you to start to build a relationship with peopl who will grow to trust your brand because you engaged with them.

For example, if I find a post where one of my fitness clients is mentioned without a tag, I will look to see what that tweet says. If the person writes, “I need a gym membership!” we’ll  send them a pass to try our gym free for a day.

One “free pass” link has been clicked over 300 times—this year alone! Imagine having 300 more leads just from a simple Twitter search. And, by the way, you can also search terms on Facebook as well.


Another great way to start a conversation is by following a relevant hashtag on Instagram, Facebook and Twitter. Since we are on the topic of roofing you could follow the hashtags #home #roofing #roof or something else that speaks to your niche and go through and comment on media revolving around this subject.

Instagram works better for a global audience or for a company that is in multiple states, but if you use it correctly and avoid spamming people, your comments could go a long way!

Reply to Comments

This is the easiest way to stay social, and possibly the most ignored! If people are interacting with your brand, you are very lucky. Reply to everyone! Even negative comments. This will help to establish you as trustworthy and help you to gain a higher following. If others see that you reply, they will be more likely to follow along and start a convo with you.

If you consistently follow this advice and track your progress, you will most definitely see great results. By following these simple steps, my personal Twitter went from 50 followers to over 2,000 followers in just a few short months. It’s amazing what a simple conversation can do. So, get out there and get social!

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