With over 30 locations across four states, Chuze Fitness has fast become a leader in the fitness industry. In 2016, we were asked to help their team carry their brand voice across social media and their blog (content marketing).
With fitness being a saturated market on social media and online, it was imperative for Chuze to differentiate itself in the market. Walking into one of their clubs, you see right away what makes them so unique—stellar customer service (no, really! You have to experience it to believe it!), an inviting atmosphere, and everything you could possibly need to focus on wellbeing and self-care. We knew we needed to bring all of that to the forefront of their digital efforts.
The first thing we did was take the personalities of their team, which is the heart of their organization and utilize it online through their brand voice. We honed in on what and how they would say things and started posting that to social media. We also ensured that each piece of content that went live on the site’s blog had a unique, science-backed perspective with a big old dose of kindness. In doing so, we were able to create a well-rounded marketing funnel that got more people into the gym, created a tight-knit community online, and spread their messaging as far as it could go.
Our social management spanned the years 2016-2019. In that time, their accounts climbed, reaching over 25,000 followers on Instagram, over 12,000 on Twitter, and over 50,000 on Facebook. Not only that, they maintained engagement rates higher than the industry average and generated over 150,000 website visits directly linked to social. As of 2021, we are working on social again to engage with the community and grow the platform. Beyond that, we are responsible for the writing and implementation of all Chuze Fitness blog content. To date, we have written and optimized over 300 articles, resulting in over 525,000 page views, an increase in organic SEO, and steady readership all while keeping their tone of voice and purpose front and center.
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